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The purpose of this research was to determine the marketing educational strategy in improving the image of Islamic Boarding School (pesantren) Al Hidayah Prapak Temanggung. This research used a descriptive qualitative research method using observation, interviews, and documentation. The research results showed that the marketing strategy for the image of the Islamic boarding school was through online promotional activities and print media, personal selling through alumni, santri guardians, and the santri themselves. This pesantren also provided information to consumers in the form of extracurricular activities and pesantren achievements, as well as some developments in technology. The image of the pesantren was built from the superiority of the history of the pesantren itself under the auspices of the influential clergy at that time. This pesantren tried to provide good quality through services and alumni. Not only that, this pesantren also had strong leadership, efforts to develop across eras, and had met the needs of the community.
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