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The purpose of this study was to analyze the strengths, weaknesses, opportunities and threats in implementing the delta model-based madrasa marketing strategy. This study uses a qualitative approach with data collection through library research. The result of this research is that schools that apply the delta model-based school marketing should understand the needs and preferences of prospective students and parents. This can be done through surveys, market research, and direct interaction with customers. The SWOT analysis using the delta model shows that schools can take advantage of their strengths and opportunities to maximize marketing strategies with the delta model while overcoming weaknesses and facing existing threats. By making necessary improvements, keeping up with educational trends, maintaining strong relationships with students and parents, and capitalizing on opportunities as they arise, schools can build a competitive advantage and achieve success in marketing and education.
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